Privacy policy

This Privacy Policy explains how Intersectional UK (www.intersectional.co.uk, the “Site”, “we” or “us”) collects, uses and shares your personal information when you visit the Site, contact us or make a purchase.

Contact

If you have questions about this policy or our privacy practices, want to exercise your rights or would like to make a complaint, please email us at info@euk.one or write to us at:

17 Niagara House, Northfield Avenue, London W5 4UG, United Kingdom

The information we collect

  • Device and usage information
    • Why: to load the Site correctly for you and to understand how the Site is used so we can improve it.
    • How: collected automatically when you use the Site, through cookies, log files, web beacons, tags and pixels.
    • Shared with: our store platform Shopify, and the Site services listed under “Who we share information with”.
    • What: browser type and version, IP address, time zone, cookie information, the pages and products you view, search terms and how you interact with the Site.
  • Order information
    • Why: to provide the products you order, process payment, arrange delivery, send order confirmations and invoices, communicate with you about your order, check orders for possible fraud and, where you have agreed, tell you about our products.
    • How: collected from you when you order.
    • Shared with: Shopify, the payment provider that processes your payment, and the providers that make and deliver your order.
    • What: name, billing address, delivery address, payment details, email address and phone number. Card details are entered into Shopify’s secure checkout and handled by the payment provider.
  • Messages and customer support
    • Why: to answer your questions and provide customer support.
    • How: collected from you when you email us or use a contact form on the Site.
    • Shared with: Shopify and the form and email services we use to receive your message.
    • What: the details you choose to give us, such as your name, email address, phone number, order number and your message. Please do not include sensitive personal details that we do not need to help you.
  • Email sign-up
    • Why: to send you stories, product news and occasional offers you have asked for.
    • How: collected from you when you sign up. You can unsubscribe at any time using the link in any marketing email.
    • What: your email address and a record of when and how you signed up.
  • Product reviews
    • Why: to publish reviews you choose to leave.
    • What: your name or chosen display name, email address and your review.

Children

The Site is not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has given us personal information, please contact us and we will delete it.

Who we share information with

We share personal information with service providers that help us run the Site and fulfil your orders, including:

We may also share personal information where the law requires it, to respond to a lawful request, or to protect our rights.

Marketing and advertising

We only send you marketing emails if you have signed up or otherwise agreed where the law requires it, and you can unsubscribe at any time. We do not sell your personal information.

If we use advertising or analytics services that use cookies, we will ask for your consent first where the law requires it, and you can change your choice at any time. You can also manage advertising preferences directly with providers, for example:

How we use personal information

We use personal information to run the Site and provide our services to you, including offering products for sale, processing payments, making and delivering your order, answering your messages and, where you have agreed, keeping you up to date with new stories, products and offers.

Lawful basis

Under the UK General Data Protection Regulation (UK GDPR), and the EU GDPR where it applies, we rely on the following lawful bases:

  • performing our contract with you, for example to process and deliver your order;
  • your consent, for example for marketing emails and non-essential cookies;
  • complying with our legal obligations, for example keeping records for tax purposes;
  • our legitimate interests in running and improving the Site and preventing fraud, where these are not overridden by your rights and interests.

Retention

When you place an order through the Site, we keep your personal information for our records unless and until you ask us to erase it, subject to any legal requirement for us to keep certain records. See “Your rights” below.

Automated decision-making

Our store platform Shopify uses limited automated decision-making to help prevent fraud, which does not have a legal or similarly significant effect on you. This includes temporarily blocking IP addresses linked to repeated failed transactions (for a small number of hours) and temporarily blocking cards linked to those IP addresses (for a small number of days).

Your rights

You have the right to ask for access to the personal information we hold about you, to have it corrected, updated or erased, to object to or restrict how we use it, to withdraw consent at any time, and to receive a copy to move to another service. To make a request, email info@euk.one.

Your personal information is processed by Shopify initially in Ireland and may be transferred outside the UK and Europe for storage and further processing, including to Canada and the United States. For more information on how these transfers are protected, see Shopify’s guidance: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

If you are a resident of California, you also have the right to know what personal information we hold about you, to have it corrected or deleted, and to designate an authorised agent to make a request for you. Please contact us using the details above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session

Reporting and Analytics

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session

Some of the services named in this policy (for example Klaviyo and Judge.me) may also set their own cookies or similar technologies. Where the law requires it, we ask for your consent before using non-essential cookies.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please see the “Marketing and advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons.

Complaints

If you would like to make a complaint, please contact us by email or by post using the details under “Contact” above.

If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/, or to your local data protection authority.

Last updated: 9 November 2026